Biographies And Biographies Of Books Essay - 1231 Words

The term â€Å"nonfiction† is a very broad classifier of literature. Alongside fiction, the two genres account for all the literature in existence. A quick internet search will present a number of genres that are considered nonfiction. From historical eyewitness accounts, to creative nonfiction, to biographies, there are many genres that people generally accept as factual. Memoirs and biographies are usually counted on the more reliable side. Thus, there exist a number of sub-genre that fall under the title of â€Å"nonfiction†. However, take a look past the surface, a number of problems with this stance arise. In all truth, the brains of human beings are the only source behind the facts of biographies and memoirs. As it turns out, this is the source is far from credible. Memoirs and biographies are not reliable sources of nonfiction due to the differences between brains, bias which affects the brain, and the faulty nature of brain functions. Every person has a distinc t, separate brain, despite how similar people may feel to the others around them. Calahan had violent behaviors and got more violent as she was hospitalized, but the doctors would say that she is schizophrenic or has phycosis. She knew this was not true and kept going back. When she was later released, Calahan wanted to know what she had forgotten and had no memory of. She would watch the surveillance footage, look at doctors reports, and listen to her parents and her boyfriend about what they were witnessing. ThisShow MoreRelatedBiography and Book Report on Shaul Magid1610 Words   |  6 Pagesapologetics. The best critic, perhaps, is one who is open†¦ about what is at stake, collectively and personally, in his or her scholarly projects (confirm that!!) INTRODUCTION: Magids brilliant introduction really sets the tone for the rest of his book. American Jews or Jewish Americans? American Judaism or Judaism in America? One is; the other describes. It is without question that America has offered Jews the most loving society in the Jewish Diaspora, but at the same time it is also proving toRead MoreBook Analysis of A Biography of George Washington: The Patriot President574 Words   |  2 Pages William Thayers book A Biography of George Washington: The Patriot President provides readers with a complex account regarding the first president of the United States. Thayer relates to his outstanding military experience and to how he managed to stay alive in spite of the fact that he was constantly present on the frontlines. The manuscript provides readers with the chance to gain a better understanding of what makes a leader valuable both when considering frontlines and when considering leadershipRead MoreBiographies And Biographies Of Biographies849 Words   |  4 Pages Biographies are life stories of individuals written by other people. There are several different kind of biography books. Historical biographies, authentic biographies, fictionalized biographies, biographical fiction, and autobiographies. Historical biographies cover people from the past. They provide accurate information about historical people. Authentic biographies are established by facts that can only be supported by evidence. It needs support such as historical documents or personal recollectionsRead Moreâ€Å"Abigail Adams† by Janet Whitney1093 Words   |  5 PagesAdams, the only woman so far to be both wife and mother of a president. Sadly, however, â€Å"Abigail Adams† by Janet Whitney is far from being a biography of her life. Janet Whitney arranges her material in chronological presentation. She starts from how Abigail Adams and John Adams fell in love and got married. She continues on with the biography describing how John Adams came to presidency as Abigail Adams gave birth to his kids one by one. The author chose wisely to arrange her materialRead MoreA Brief Look at Steve Jay Gould903 Words   |  4 Pagesin New York (â€Å"World Biography†). They explore the exhibits, but one in particular stands out to the child. In front of him stands a Tyrannosaurus rex. The five-year old boy was Stephen Jay Gould. He is quoted saying, â€Å"As we stood in front of the beast, a man sneezed; I gulped and prepared to utter my Sherman Yisrael. But the great animal stood immobile in all its bony grandeur, and as we left, I announced that I would be a paleontologist when I grew up,† (qtd. in â€Å"World Biography†). This proclamationRead MoreTheodore Roosevelt s Childhood, And Ending With His Death1215 Words   |  5 PagesThis Biography is on the life of Theodore Roosevelt. Beginning with his childhood, and ending with his death. Describing in detail his early childhood, the author gives a good explanation of what motivated the future President in his later years. Th e book also gives good insight into many of Roosevelt s decisions during his adult years and political career, along with information from his personal life, that many people may not have known. Theodore Roosevelt also known as Teddy Roosevelt, orRead MoreTypes Of Non Fictional Writing920 Words   |  4 Pageshard facts, truth. Non-fictional writers have used this style to create amazing stories of wars, countries once great and powerful, and people who inspired the world. Alexander the Great to JFK, everyone has a story. Non-fiction is used in movies, books, songs, poetry, and pictures. Some of the greatest songs and greatest movies are non-fiction. Non-fiction has paved the way we look at everything, because it is real and accounts actual history. There are four main types of non-fictional writing:Read MoreEssay on Dan Brown: An Un-Authorized Biography937 Words   |  4 PagesA writer of seven books and musician with five albums to his credit, Dan Brown is a man of many talents. While his music has not been very successful, his books have. As of 2009, his books have sold over 80 million copies and have been translated into over 40 languages. (Wikipedia) Being the oldest of three children, Dan Brown was born on June 22, 1964 in Exeter, New Hampshire. His father, Richard G. Brown, was a mathematics teacher and wrote textbooks from 1968 to his retirement in 1982. (Wikipedia)Read MoreJ.D. Salinger is Holden Caulfield1666 Words   |  7 PagesBiography.com, â€Å"His landmark novel, Catcher in the Rye, set a new course for literature in post World War II America.† The Catcher in the Rye told a story of Holden Caulfield and his struggle to find something pure in a world filled with â€Å"phonies† (Biography). It is arguable that some of Holden’s experiences could be comparitively autobiographical to Salinger’s real life. Much like J.D. Salinger, Holden Caulfield is a reserved character, attending Pencey Prep (Salinger, J.D.). Both Holden and SalingerRead MoreRon Chernow ´s Biography of Alexander Hamilton1215 Words   |  5 Pagesthat is exactly what Ron Chernow does in his biography entitled, â€Å"Alexander Hamilton.† Published by The Penguin Press, â€Å"Alexander Hamilton,† is an incredible biography that goes through the life of Alexander Hamilton in chronological order. Chernow is successful in his effort to go deeper into the life of Hamilton by studying not only Hamilton’s life but also the lives of those Hamilton interacted with. â€Å"Alexander Hamilton,† is an incredibly well wri tten book that gives readers an in depth description

Analysis Of Oedipus The King - 1145 Words

Oedipus goes against the Chorus as he strongly defends himself as the people intensify his incrimination of killing the old king. Oedipus could not believe in his wildest dreams that he murdered his own father and was the husband of his mother. As an adopted runaway boy and a newfound king, he had to dig deep in his past to ease his burden. The Chorus’ incrimination of the King has brought the town into a downward spiral due to finding the real truth of the blind prophet. The relevance of Oedipus’ inner character becomes apparent when he realizes what his past has done to affect his future as well as his traits developed becoming the new king. His self realization plays an immense part in finding his traits of leadership and intelligence,†¦show more content†¦Ã¢â‚¬Å"I beg you, dont look at me as an outlaw.† (165) He implores the people of the kingdom to believe him and shows it through his motivation in finding the killer, but that is ironic because he w ould investigate to find the truth that destroys him. Oedipus is persistent to find who killed the former King which caused the kingdom to go into distress. He does everything in his power to keep his reputation and help the kingdom, but he can only have one of those. If he keeps his reputation, then the kingdom could stuffer after the prophets predictions are broken and if he helps find the killer it will be the end of his reputation. Since the beginning of Oedipus’ role as King he has been focused on his reputation and building it from the ground up. â€Å"And as for this marriage with your mother—have no fear. Many a man before you, in his dreams, has shared his mother’s bed. Take such things for shadows, nothing at all— Live, Oedipus, as if there’s no tomorrow!† (1072) Jocasta, his wife, tells him to not worry about the oracle and to live his life as the leader and savior that he came to be. The prophet in a sense is the prediction of his future, therefore foreshadowing his journey. The des ire of Oedipus and Jocasta to ignore the truth leads to the tragic irony in the clash of their stories. They could not think of comparing their stories to find the surprising similarities and connections between them. Oedipus’ truth is revealed by the connection thatShow MoreRelatedAnalysis Of Oedipus The King 1127 Words   |  5 Pages For A Life Of Regrets Oedipus the King is a play written by Sophocles. Oedipus is the main figure and legend of Sophocles play. After Oedipus birth into the world, his father King Laius of Thebes heard from a prophet that his own child was destined to kill him. Sophocles play begins from past to present and starts to unravel the journeys Oedipus goes through. Oedipus isn t an evil character as one would think while reading the story. He neverRead MoreAnalysis Of Oedipus Oedipus The King 1152 Words   |  5 Pagesreading Oedipus the King. The number of times the words â€Å"see† or â€Å"blind† are in the play make it make it undeniably obvious that they are significant. The theme is developed throughout the dialogue, through characters such as Tiresias and Oedipus, and also directly in the irony of the play. It is important in a play about the truth because almost every character was â€Å"blind† to the truth. All of the characters, except one, can physically see, bu t mentally cannot see the truth. Oedipus seems toRead MoreCritical Analysis Of Oedipus The King1025 Words   |  5 PagesCritical Analysis: Oedipus the King Oedipus the King is a tragic play showing a shift from the belief of fate to freedom of choice. Therefore, Oedipus the king is a great example of those who run from fate ends up fulfilling their fate After reading this type of tragic play â€Å"Oedipus the King† written by Sophocles you can see that the author did a very outstanding form of presenting a tragedy that has the characteristics of mimesis and a tragic hero. Specifically, the writer written the playRead MoreOedipus the King Character Analysis1321 Words   |  6 PagesLancaster ENG230 11/25/2010 Oedipus the King Character Analysis Oedipus the King had accomplished many great things during his reign of Thebes and in his life time. Oedipus found out during his reign in Thebes that the Gods who loved him also knew his devastating fate. As a young man when Oedipus answered the riddle the Sphinx he soon found his self having everything want and need. He earned his spot as the new King of Thebes, he had a great wife and lovely set of childrenRead MoreAnalysis Essay: Oedipus the King1017 Words   |  4 Pages Casual Analysis Essay: Oedipus the King Sophocles play Oedipus the King has endured for over two thousand years. The plays lasting appeal may be attributed to the fact it encompasses all the classical elements of tragedy as put forth by Aristotle in Poetics nearly a century before it was written. According to Aristotle, tragedy needs to be an imitation of life according to the law of probability or necessity. Tragedy is serious, complete, and has magnitude. It must have a beginning, middleRead MoreOedipus The King Character Analysis1429 Words   |  6 Pages Mrs. Long-Goldberg Honors World Lit/Comp 26 September, 2017 Ignorance Can Lead to Great Agony Plays were of great importance in early Greek culture. Plays were the main source of entertainment, and one of the most prominent examples is Oedipus the King written by Sophocles. The drama is uplifted by the character development and excellent structure Sophocles has put forward. Interactions between characters and each character’s motivations generate brilliant themes throughout the play. SophoclesRead MoreCharacter Analysis Of Oedipus The King1419 Words   |  6 PagesAdhikari Mrs. Long-Goldberg Honors World Lit/Comp 26 September, 2017 Ignorance Can Lead to Great Agony Plays were of great importance in early Greek culture. Plays were the main source of entertainment, and one of the most prominent examples is Oedipus the King written by Sophocles. The drama is uplifted by the character development and excellent structure Sophocles has put forward. Interactions between characters and each character’s motivations generate brilliant themes throughout the play. SophoclesRead MoreOedipus The King Analysis1357 Words   |  6 PagesThe Greek play, Oedipus the King, shows how easy it is for a man to fall apart, while trying to make things right. Sophocles’ tragedy tells the story of Oedipus, a regular man turned king of Thebes. Throughout the tragedy, Oedipus searches for the cause of the chaos and havoc encompassing his land; however, he discovers that he is the one responsible for the hardships plaguing Thebes. As the tragedy continues, Sophocles’ exposes a dark side to power, fame, and ambition. Further, Sophocles’ expose sRead MoreAnalysis Of Oedipus The King 1696 Words   |  7 PagesDaKan Wei Professor Annjeanette Wiese HUMN 1110 1 October 2014 Fatalism in Oedipus the King Tragedy has always been considered the highest form of literature; Oedipus the King is written by Sophocles who is one of the three ancient Greek tragedians, it fully represents the enduring charm of the ancient Greek tragedy, leaving the reader endless thinking. Through Oedipus’ misfortune, Sophocles tries to reveal the cause of their tragedy is ubiquitous and ever-present fate,Read MoreMovie Analysis : Oedipus The King 1810 Words   |  8 Pagesthemselves to emote and have their negative emotions be lifted. Oedipus The King s main pathway to catharsis is the role of the Chorus; in this particular tragedy, the Chorus s biggest role is to serve as an emotional bridge between the characters and the audience, for they constantly recap what has happened in the plot using graphic language and reflect on Greek Mythology as they suffer along with the other characters. As Oedipus slowly learns that his prophecy has come true, the Chorus attempts

Measuring Corporate Sustainability Performance †MyAssignmenthelp

Question: Discuss about the Measuring Corporate Sustainability Performance. Answer: Introduction Tassal is an Australian company that is headquartered in Tasmania. . Tassal deals in fresh agricultural vegetables that are healthy and of high quality. Tassal specializes in supplying the Tasmanian Atlantic salmon which is mostly produced in pristine waters which belongs to the company. The company is listed in the Australian Stock, ASX (Wallis, 2011). It was listed in the year 2003.The company aims at achieving excellence in its operations while at the same time protecting the core values of the company. The core values of Tassal include optimizing quality, community concern as well as environmental care and conservation. The company seeks to position itself as the premium supplier of healthy and tasty salmon. The company is very sensitive to the needs of consumer and this principle guides the company in making decisions on improvements of products and services(Bergmann, 2016). The vision of Tassal is to create a better tomorrow. the mission of the organization is to bring sustaina bility health and human well being to the environment and communities in which the company operates , as well as the customers of the company(Keillor, 2007.) The company recognizes the need for collaborations between all stakeholders of the company including suppliers, customers, and employees as well as shareholders. Marketing background of Tassal and industry analysis The company has different methods that it uses to market itself and its products. A combination of these marketing techniques and strategies helps the organization to achieve desired results in terms of profit levels as well as attaining their sustainability goals. Tassal believes in producing fresh and premium quality salmons which have no match in the market. Some of the products that the company produces include smoked, frozen and canned Tasmanian Atlantic salmons. The company therefore has over the last 25 years positioned itself as the market leader in growing and supplying of premium salmons. The marketing of the products of the company is therefore meant to reach customers who are very health sensitive since the products of the company are produced in a very hygienic environment and are organic. This minimizes the risk of toxins being accumulated in the food products hence reducing the negative effects on consumers. Tassal is operates in the agricultural and retail industry. O ne of the core values of the company is providing safe and healthy salmons to customers. In its marketing activities, the company is always committed to fulfilling this core value by offering very healthy products to customers. This is achieved through the sustainability efforts undertaken by the company. This includes environmental sustainability, social-cultural as well as economic sustainability. On the environmental sustainability, the company has educated professionals who ensure that all the production activities of the company are environmentally friendly. Tassal also has professionals to cater for the welfare of all the salmons that the company produces. Among these staff are fish veterinarians who ensure fish produced in the firms is healthy. The company has a selective breeding program that is very unique. It helps in breeding of salmon for conditions of Tasmania(Hermesch Dominik, 2014).The breeding program of Tassal is based on the traditional breeding practices that do n ot involve use of chemicals. Furthermore, Tassal does not farm GMO salmons which mean that the product is completely natural and unmodified. Environmental sustainability is achieved in Tassal through various programs and activities that encourage conservation of the natural environment in which salmons breed. Since the salmon spends the hatching and breeding stage in fresh water, it therefore means that the company has put in place various measures to ensure the water is not polluted and is suitable for breeding of salmons. Tassal also achieves sustainability in the environment by avoiding the use of drugs on salmons,. However when they are sick, antibiotics are admitted to the sick salmon after which it is put into isolation for a given period of time. The company has sophisticated monitoring and programs that help in conserving the ecology (Tybout Calder, 2010). Tassal also engages in various research activities to help in solving issues arising in the environment. Social cultural sustainability is also a top priority for Tassal. The company supports local community activities through sports clubs, schools and nonprofit making organizations. The company supports these activities by providing financial support as well as technical support where possible. Tassal has also reached an agreement with the members of the community to share the marine resources and conserve nature. Tassal shares a goal of ensuring a healthy ecosystem and balancing between business interests and community interests. Tassal supports various groups through donating and sponsoring. Some examples of groups supported using this program include, Working on water, Channel football and cricket club as well as Huon Business Awards(Ottman, 2011). Economic sustainability is also very crucial objective of the organization. The company aims at making a difference economically both locally and nationally by using production procedures that are efficient and sustainable. Tassal has greatly boasted the economy of areas in which it operates. This has happened through creation of employment in the marketing, finance and the sales departments of the company. Tassal has also helped in expanding of local economies by creating attracting investors into the area in which the company operates. Marketing strategies and marketing mix The company deals with many brands of products which are basically under frozen category, canned, fresh or smoked products. The product portfolio of the company include Fresh Atlantic salmon which are supplied to all shops, including supermarkets, seafood tuck shops, and fresh fish parlors. The Atlantic salmons are sold in different packaging weights. They can be found in 160 and 200g cans. The products are very nutritious and their energy contribution is estimated to be 861KJ of energy, 20.9g of protein content, have a total fat content of 13.7g just to mention the main constituents (Oddy, 2008). The fresh portions can either be premium Tasmanian Atlantic portions or Whole Atlantic Salmon (Roth, 2014). The product consumption depends on age of consumer and appetite level. Another product by Tassal is the Tasmanian rashers which can be smoked in beech wood chips to give tasty Smokey flavors coupled with eggs. They are mostly consumed for breakfasts. The average diet of an adult of 8700KJ will determine the daily intakes percentage. It has also been regarded as a good source of omega 3. The rashers are packages in 100g or 200g packets Tassal also sells roasted Salmon which has been canned. The packaging is done in 410g spring water and can either be boneless or skinless. The roasted salmon is famed for its smoky flavor sensations. The product is a very rich source of energy and protein and its ideal for a large family meal. The company also has Tasmanian Salmon and rice. It contains a lot of fiber and is produced using grown Atlantic Salmon as well as Mexican brown rice with flavors. Kidney beans and capsicum are also used in making this product. It is rich in protein and its a great source of energy. The company also deals with frozen salmon which can be either Premium Tasmanian Lemon or cracked pepper. This product mostly targets consumers who do not consume salmon. The company mostly targets women to buy this product who are in their young adult stage of life. The production processes are very environmental friendly and they help in conserving the ecosystem. This is because, the companies avoids as much as possible the use of chemicals at any stage of the production process (Keillor, 2007). Tassal is very keen when setting a price for their products. This is mainly because, the demand of almost all of the companys products is highly elastic to changes in price. This therefore means that an increase in price may cause a corresponding decrease in demand.(Marich, 2013) Decrease in price also causes a large increase in demand. The company sets prices for its products depending on a combination of variety of factors. Some of these factors include production costs, profit margin targets as well as depending on the availability of the product and the demand of the same. The company increases prices during summer due to limited access to the products in relation to demand. Products are also priced depending on their quality with premium products retailing at very high prices and their quality is high. Economic sustainability is achieved by offering products at reasonable prices that consumers can afford. Price of products also ensures social-cultural sustainability since an aff ordable price will mean many people in the society can afford to buy the product. Tassal mostly depends on direct distribution channels to reach its final consumers. This is made possible by the big number of shops the company has opened in different areas across the region. The products of the company can also be obtained from other retailers who buy them from the company. Such retailers include supermarkets and small retailer fish shops. The distribution system of the company is meant to maximize the number of customers who can easily access the product conveniently. The company has established shops at every local level in Australia both in retail and wholesale. It has gone further to understand the market they target i.e. middle age females and married couples involved in business (Dun Bradstreet Corporation, 2009). Strategies in place include intensive distribution, exclusive distribution, selective distribution, and franchising. The company also sells its products online after which delivery can be done to customers. Sustainability is achieved by using efficient distribution methods such as sharing transport means to ensure environmental sustainability by reducing air pollution. Product promotion is very essential for any product or organization to become successful in the market. Part of the reason why Tassal has been successful for so long is proper utilization of promotion as an element of marketing. Tassals uses various promotion techniques that are either used separately or are combined to bring about the desired results for the organization. These techniques include radio advertising, print media advertising, use of free gifts, participating in trade fairs and exhibitions as well as branding their products with the companies` logo and philosophy statement (Brinker, 2016). The company publicizes itself by sponsoring sporting activities and hospitals urging people to consume the products of the company in order to become healthier. Comparison of marketing mix of Tassal to that of competitors In order compare the product mix of Tassal, it is important to determine what are the strengths and weaknesses of the company. To determine the strengths and weaknesses of Tassal, an analysis of the internal and external environment of the company is necessary. The analysis will be done using the SWOT analysis technique. The comparison of the four ps of marketing of Tassal and its competitors also requires identification of major competitors of the company and analyzing its 4 ps (Dimson,Marsh Staunton,2008). The following are the strengths of Tassal: One of these strengths is that the abundant resources, physical, financial and human resources. This resources are a source of competitive advantage for the company and hence giving Tassal an edge over rivals in the market (Tom, 2017). The brand of the company is strong and therefore the consumers have faith in what the company offers them. Tassal does not have to do a lot of advertising since it already has a strong brand which has created customer loyalty. The large size of the company also helps the company to enjoy economies of scale on production and therefore its able to offer its products at a lower price than competitors(Weber, 2009).. Highly qualified staff help the company to be innovative and grow at a very fast rate while at the same time achieving the core values of the organization The seasonality of agricultural products also affects the company even thou it does not depend much on natural methods of production. Supply of products reduces at times due to the failure of the company to properly manage supply chain especially at the initial stages(Hack and Berg, 2014). The increasing health concern among consumers in Australia means that more and more people will be willing to consume products that are naturally produced and do not have chemicals. The demand for Tassals products will therefore increase hence presenting the company with an opportunity to open business in all corners of the country (Cuganesan,Guthrie Ward, 2010). The company also has an opportunity to diversify and produce other types of fish. The main threat for Tassal is competition from local rivals such as Huon Agricultural group. Increased importation of the products produced and distributed by Tassal is eating up the market share of Tassal(Tassal,2016.). The company therefore should take the right steps to neutralize these threats Comparing Tassal 4 ps and competitor 4 ps The two main competitors for Tassal are Huon Aquaculture and Petuna sea foods. These companies offer very stiff competition to Tassal and therefore it is important to analyze them. Both Huon and Petuna offer products that are very closely related to those offered by Tassal. The only difference between the products is in branding, grading, packaging as well as design(Weinberg, 2009). The products are slightly differentiated in order to attract customers. Tassals prices are high compared to those of the two main competitors. This is because the company has positioned itself as the market leader in terms of producing premium healthy salmons and hence setting higher prices. Most of the competitors also use direct distribution methods. The competitors also depend so much on middlemen in order to reach the final consumer. Even though both Huon Aquaculture and Petuna have shops, they are not as widely distributed as those of Petuna. The promotion methods used by all three competitors are entirely the same. The design of the message and positioning of the company and the product however varies Recommendations The following are the actions and the strategies that should be undertaken in order to improve marketing of Tassal: Efficient marketing, product promotion efforts will help in improving marketing mix of Tassal. The company should use promotion techniques that are cheap, effective as well as sustainable. Adoption of these methods will help the company to save on promotion costs and this can be transferred to the final consumer hence lowering prices of products. This is very important in the phase of strong competition from foreign imports and local competitors. This move will also help in raising sales volumes of the company. The promotion methods that should be used include social media advertising and internet advertising through the companies` website(Kocmanov et al., 2016). The company should improve its marketing mix by expanding its product portfolio. This can be done through horizontal diversification or vertical diversification. The company should start producing other sea foods. This will increase revenue streams of the company. This move will also contribute to environmental sustainability since it will result to an healthy ecosystem(Pride Ferrell, 2010).The companies marine farms have been accredited. They have also helped to reduce overreliance of fish meals and fish oil feeds. Replacing nets from treated copper nets to kikka nets will contribute greatly in improving marketing mix of the company as well as contributing to environmental and economic sustainability. The company should reduce the length of the supply chain by reducing or eliminating middlemen. This move will help in reducing the price of products on the final consumer. The move will also helps in socio-cultural and economic sustainability since consumers will not be exploited by the middlemen(Nicol?escu, Alpopi and Zaharia, 2015). The reduction in length of supply chain will result to increased efficiency as well as help in delivery of products to customers on time. Conclusion Sustainability is very important incorporate organizations since it helps in guiding organizations to use resources in such a manner that the resources will be used to benefit future generations. It is therefore very important for an organization to incorporate sustainability goals and objectives in its business plan as well as in its marketing plan so as to ensure that all activities or projects undertaken by the organization contribute to sustainability. It is seen in this paper that Tassal has incorporated sustainability in its marketing mix and most of the activities of the business are sustainable. References Bergmann, A. (2016). The Link between Corporate Environmental and Corporate Financial PerformanceViewpoints from Practice and Research. Sustainability, 8(12), p.1219. Brinker, S. (2016). Hacking marketing: agile practices to make marketing smarter, faster, and more innovative. Hoboken, New Jersey : Wiley Bruny Island Region, M.F.,2011 Report for Tassal Operations Pty Ltd. Brooks, K., 2013. Ecologically Sustainable Development: engagement, citizenship, or just market edge? Exploring the social dimension. In Engaged Environmental Citizenship. Charles Darwin University Press. Cuganesan, S., Guthrie, J. and Ward, L., 2010, December. Examining CSR disclosure strategies within the Australian food and beverage industry. In Accounting Forum (Vol. 34, No. 3, pp. 169-183). Elsevier. Company Profiles: Tassal Group Limited. (n.d.) Marketline Dimson, E., Marsh, P., Staunton, M. (2008). Triumph of the Optimists: 101 Years of Global Investment Returns. Princeton: Princeton University Press. Dun Bradstreet Corporation. (2009). Who owns whom. High Wycombe, Bucks, U.K: Dun Bradstreet Ltd. Hack, S. and Berg, C. (2014). The Potential of IT for Corporate Sustainability. Sustainability, 6(7), pp.4163-4180. Hermesch, S., Dominik, S., Pork CRC., Animal Genetics and Breeding Unit, UNE. (2014). Breeding focus 2014 - improving resilience. Univeristy of New England: University of New England. Keillor, B. D. (2007). Marketing in the 21st century. Westport, Conn, Praeger. https://ebooks.abc-clio.com/?isbn=9780313086434 Kocmanov, A., Pavlkov Do?ekalov, M., kapa, S. and Smolkov, L. (2016). Measuring Corporate Sustainability and Environmental, Social, and Corporate Governance Value Added. Sustainability, 8(9), p.945. Marich, R. (2013). Marketing to moviegoers: a handbook of strategies and tactics. Carbondale, Southern Illinois University Press. Nicol?escu, E., Alpopi, C. and Zaharia, C. (2015). Measuring Corporate Sustainability Performance. Sustainability, 7(1), pp.851-865. Oddy, C. (2008). Major companies of Asia and Australasia 2008: Volume 3. London: Thomson. Ottman, J. A. (2011). The new rules of green marketing: strategies, tools, and inspiration for sustainable branding. San Francisco, Calif, Berrett-Koehler Pub. Pride, W. M., Ferrell, O. C. (2010). Marketing. Australia, South Western Cengage Learning. Roth, M. (2014). Top Stocks 2015 A Sharebuyer's Guide to Leading Australian Companies. https://rbdigital.oneclickdigital.com. Tassal, .(2016.)Tassal Tasmanian Salmon Annual Reports | Tassal Tasmanian Salmon. Tassal Group Tom, R. (2017).Why the Tassal Group Limited share price is firing today. The Motley Fool Tybout, A. M., Calder, B. J. (2010). Kellogg on marketing. Hoboken, N.J., Wiley. https://www.123library.org/book_details/?id=8488. Weber, L. (2009). Marketing to the social web: how digital customer communities build your business. Hoboken, N.J., John Wiley Sons. https://www.books24x7.com/marc.asp?bookid=29776. Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. Sebastopol, O'Reilly Media, Inc. https://public.eblib.com/choice/publicfullrecord.aspx?p=536620. Wallis, J., 2011. Tassal. Ausmarine, 33(6), p.29.

Poverty Point Culture Essays - Mound Builders,

Poverty Point Culture Poverty Point sites in Louisiana and western Mississippi exhibit the first major residential settlements and monumental earthworks in the United States. Although the Poverty Point culture is not well understood in terms of social organization, it was involved in the transportation of nonlocal raw materials (for example, shell, stone, and copper) from throughout the eastern United States into the lower Mississippi River Valley to selected sites where the materials were worked into finished products and then traded. While specific information on Poverty Point subsistence, trade mechanisms, and other cultural aspects is still speculative, the sites nevertheless exhibit specific material culture, such as baked clay objects, magnetite plummets, steatite bowls, red-jasper lapidary work, fiber-tempered pottery, and microlithic stone tools. By around 500 B.C., the Poverty Point culture was replaced by the Tchula/Tchefuncte Early Woodland culture, which existed in western Tennessee, Louisiana, southern Arkansas, western Mississippi, and coastal Alabama. The sites of this lower Mississippi River Valley culture were small village settlements. Subsistence continued to consist of intensive collecting of wild plants and animals, as with the preceding Poverty Point culture, but for the first time quantities of pottery were produced. There appears to be a de-emphasis on long-distance trade and manufacture of lithic artwork noted in the earlier Poverty Point culture. The Tchula/Tchefuncte Early Woodland culture appears to have coexisted with some Middle Woodland cultures in the lower Mississippi River Valley. The pottery of this period appears to have been relatively crude and undecorated. The pottery is distinctive in being thick, poorly fired and covered on the inside and outside by cord marking. This cord marking was probably the result of construction techniques in which clay was formed around a basket or bag before firing. Not all Early Woodland sites had pottery and some researchers suggest that it was used only for part of the year, perhaps during the processing of acorns or other nuts for their oil. During this time period burials became even more elaborate with increased inclusion of status artifacts. Some of these exotic artifacts show clear evidence of influence and contact with even more elaborate and complex cultural groups to the south. In these areas, clearly complex and stratified societies, probably with full time chiefs and priests, had developed and were interacting with many other widely distributed groups across North America. Exchange of exotic desirable goods such as copper, silver, obsidian, sea shells and exotic, often colourful, cherts seems to have been the main goal of this interaction sphere but, undoubtedly, the exchange of ideas was also important in stimulating further development. Whether foods or furs for clothing was also exchanged is unknown at this time. The main characteristic, besides elaboration of burial practices, that distinguished the Early and Middle Woodland from Late Archaic traditions, was the gradual intensification of local and interregional exchange of exotic materials. For many years archeologists have regarded as classic those Middle Woodland sites with elaborate ceremonial earthworks that contained the burial mound graves of elite individuals buried with exotic mortuary gifts obtained through an extensive trade network covering most of the eastern United States. Because of the similarity of earthworks and burial goods found at widely scattered sites in the Southeast and the area north of the Ohio River, it was assumed that a cultural continuity-sometimes referred to as the Hopewellian Interaction Sphere-existed throughout much of the eastern United States. At least some nonorganic trade items can be identified from the study of the burial mounds of the Middle Woodland. To this trade, the Middle Woodland territories of the Southeast appear to have provided mica, quartz crystals, and chlorite from the Carolinas, and a variety of marine shells, as well as shark and alligator teeth, from the Florida Gulf Coast. In exchange, the Middle Woodland clans of the Southeast received galena from Missouri, flint from Illinois, grizzly bear teeth, obsidian and chalcedony from the Rockies, and copper from the Great Lakes. Standardization of style for the finished artifacts used in this trade may be attributed to a relatively small number of clan leaders controlling the exchange system and developing their own symbolic artifact language of what trade goods constituted a reciprocal exchange between clans. The Middle Woodland (200 - 300 B.C. to A.D. 700 - 900) period is distinguished from the Early Woodland only in few, relatively minor, aspects. These relate to some aspects of the chipped lithic tool inventory (i.e. changes in projectile point types) and the addition of decoration of increasing elaboration